Outlets of Des Moines Announces Opening of Bizzy’s Boutique

ALTOONA, IOWA (June 2022) – Outlets of Des Moines (OutletsofDesMoines.com) has announced the opening of Bizzy’s Boutique, specializing in women’s, children’s, and baby clothing. Bizzy’s offers a large selection of fashionable and comfortable clothing including denim, tees, dresses, rompers, tops and bottoms, Mommy + Me wear, and accessories. Bizzy’s new Outlets of Des Moines’ storefront is 3,500 square feet; this is the second Des Moines area location for the retailer.

Founded in 2019, Bizzy’s Boutique is owned and operated by the Petersen Family who were inspired by the May 2019 birth of their baby girl, Izzy. Baby Izzy was unexpectedly born with Pierre Robin Sequence and required an extended NICU stay at Blank Children's Hospital in Des Moines. While in the NICU, Izzy was only able to be swaddled in generic hospital blankets making room for her tubes and wires.

The family sought to provide Izzy with a more comfortable, fashionable swaddling and began discussing how they could give back to the NICU and NICU families; soon the Love, Izzy Project was born. The program provides the hospital with a swaddle blanket for each one purchased. Later in 2019 the Petersen’s launched the first Bizzy’s Boutique with the Love, Izzy Project. The goal of Love Izzy is to donate 1,000 swaddles a year to ensure every baby that is admitted to the NICU will receive a special blanket to bring comfort and hope.

“We are excited to open our new Bizzy’s Boutique at Outlets of Des Moines,” says Sydney Petersen. “Our concept of offering comfortable, practical, and fashionable clothing and accessories, including our special Izzy swaddles, has truly resonated with families. And it is wonderful to be able to give back to our local hospital and help other families and their babies through our Love, Izzy Project,” she adds.

“We are delighted to welcome Bizzy’s Boutique to Outlets of Des Moines,” says TJ Just, General Manager of Outlets of Des Moines. “Bizzy’s is a well-known and respected local retailer, and we know our shoppers will be pleased to visit,” he adds.

Outlets of Des Moines

Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines features nationally renowned stores such as Coach Outlet, kate spade new york, Polo Ralph Lauren, Nike Factory Store, Michael Kors Outlet, J.Crew Factory, Express Factory Outlet, Under Armour Factory House, Vera Bradley Factory Outlet Store, Levi’s Outlet Store, Le Creuset, American Eagle Outfitters, and Victoria’s Secret, coming soon. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). It is also served by public transportation via DART’s Route 17. For more information, visit OutletsofDesMoines.com.

New England Development

For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s robust portfolio of retail projects includes an exciting mix of outlet centers including Outlets of Des Moines in Altoona, Iowa; Asheville Outlets in Asheville, North Carolina; Clarksburg Premium Outlets in Clarksburg, Maryland; and Palm Beach Outlets in West Palm Beach, Florida.           

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