Outlets of Des Moines Announces Opening of rue21®
ALTOONA, IOWA (June 2022) – Outlets of Des Moines (OutletsofDesMoines.com) has announced the opening of rue21® one of the nation's fastest growing specialty retailers serving the 15 to 25 year old Gen Z customer, in a 5,000 square foot storefront at the center.
rue21® offers affordable fashion that’s accessible to all. With a constant flow of the latest trends with new product arriving daily, rue21 lets shoppers express their unique style and individuality. As a brand that values inclusivity, rue21 prides itself on dressing every individual, offering sizes in girls, guys, and plus - all at a great value. Customers can also enjoy exclusive perks and discounts through rue21’s loyalty program, rue21 REWARDS.
“We are pleased to welcome rue21 to Outlets of Des Moines,” says TJ Just, General Manager of Outlets of Des Moines. “rue21 offers today’s top trends for youth including jeans, graphic tees, activewear, and more, all at affordable prices,” he adds.
About rue21®
rue21 is a fashion destination that promises to give customers quality styles at accessible prices. They offer the largest selection of products, sizes, and trends that fit every personality and budget. Headquartered just north of Pittsburgh, Pennsylvania in Warrendale, they currently operate over 650 US stores in 45 states and online at rue21.com.
Outlets of Des Moines
Shoppers will save up to 70 percent off on top brands at Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa. Outlets of Des Moines features nationally renowned stores such as Coach Outlet, kate spade new york, Polo Ralph Lauren, Nike Factory Store, Michael Kors Outlet, J.Crew Factory, Express Factory Outlet, Tommy Hilfiger, Under Armour Factory House, Vera Bradley Factory Outlet Store, Levi’s Outlet Store, Le Creuset, American Eagle Outfitters, and Lucky Brand. Outlets of Des Moines is conveniently located in the heart of Altoona, an entertainment destination featuring Prairie Meadows Racetrack & Casino, Adventureland Amusement Park, and Bass Pro Shops (take exit 141 off I-80 west and from I-80 east take exit 142). It is also served by public transportation via DART’s Route 17. For more information, visit OutletsofDesMoines.com.
New England Development
For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s robust portfolio of retail projects includes an exciting mix of outlet centers including Outlets of Des Moines in Altoona, Iowa; Asheville Outlets in Asheville, North Carolina; Clarksburg Premium Outlets in Clarksburg, Maryland; and Palm Beach Outlets in West Palm Beach, Florida.
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